Please check back soon for infomormation on the 2010 Emerging Designer Competition Southeast or contact Naomi Russell at 843.971.9811 or email naomi.russell@charlestonmag.com




Emerging Designer Competition: Southeast
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Finalist: Lindsey Carter, Charleston, SC

Troubadour, LLC
www.troubadourclothing.com

Fashion Institute of Technology graduate Lindsey Carter began by designing her own prom dresses in high school. The Wrightsville Beach, North Carolina, native interned with several distinguished lines, including White + Warren, L.A.M.B by Gwen Stefani, and T21 by Elie Tahari, before going to work for J. Crew and cofounding Carter Humphrey. Carter’s line, Troubadour, which debuts this spring, is “about dichotomous pairings and the juxtaposition of hard and soft; always having attitude yet never compromising wearability,” she says. The collection features unexpected details and hidden secrets and is inspired by a fusion of New York City downtown punk and uptown elegance.

 

 

 


 

Finalist: Alena Fede , Charleston, SC

Alena Fede, a graduate of the Voronezh University of Art and Design, is the designer and founder of Fede Grada. Her clothing line, established in 2007, is named for the Russian words for “sincerity” and “faith” and exudes femininity, tenderness, and romanticism while still asserting a modern sexuality and strength. Intricate, feminine details and lush fabrics are paired with contemporary, structured designs to highlight a woman’s sensuality. Fede describes her distinctive style as an, “organic, natural look designed for the big city.” Fede, the winner of multiple fashion competitions in her native Russia, moved to the United States from Moscow in June 2008 in hopes of expanding her horizons as a fashion designer and currently lives in Charleston.

 



 

Finalist: Maria Dobrzanska Reeves, Charleston, SC

marysia CHARLESTON
www.marysiaswim.com

Maria Dobrzanska Reeves, Marysia to her family and friends, credits her love of fashion to her impeccably dressed mother and her own innate flair for the dramatic. The Warsaw-born designer attended the Fashion Institute of Design and Merchandising and debuted her luxury, retro-influenced swimwear collection in 2008. Marysia Charleston is a sophisticated line that encourages mixing and matching, melding modern color palettes and striking silhouettes with echoes of the classic swimwear design of the ’50s and ’60s. The line is crafted from an Italian jersey fabric that is chlorine-resistant with UV protection. “I design for a sophisticated yet fun, stylish woman,” Marysia says. “My swimwear is like a second skin, and you will feel very confident wearing it—no matter your body type.”

 

 

 


 

Semifinalist: Swapnali Ahire, Blythewood, SC

Swapnali Ahire
swapnalidesign.blogspot.com

Swapnali Ahire currently attends Fashion Institute of Design and Merchandising, where she focuses on creating fashion-forward, marketable garments. She describes her aesthetic as an experimental street style, and her spring 2009 collection, Death Disco Denim Daze, claims electro music as an inspiration for her unconventional pieces. The Columbia, South Carolina, native cites her Indian heritage and her parents’ optimistic outlooks as having a large influence on her work. “Innovation, to me, is not about creating something simply for of the purpose of making art, nor is it about knocking off someone else. It is about creating something that doesn’t yet exist but can and—most importantly—should exist.”




Semifinalist: Caroline Baker, Lady's Island, SC

maude couture
www.maudecouture.com

A native of Lady’s Island, South Carolina, Caroline Baker discovered her love of fashion as a child. “Right away, I was a killer of curtains, slips, tablecloths, and anything else I could fashion into dresses for myself and my dolls,” she says. “I even made hats out of magnolia leaves.” Baker attended the Fashion Institute of Technology in New York City and has since returned to the South and worked for Charleston’s LulaKate and LulaKate Bridal for the past three years. Her line, Maude Couture, presents the Plumage Collection, emphasizing local, sustainable, couture glamour. Dramatic silhouettes are paired with earth-friendly elements such as fair-trade recycled glass beads, organic fabrics, and feather trims, creating unique, natural luxury.

 

 



Semifinalist: Emily Bargeron, Statesboro, GA

Mamie Ruth Designs

A graduate of Georgia Southern University, Emily Bargeron named her line Mamie Ruth for the grandmother she refers to as the “root of all my creative goodness.” Bargeron’s spring 2009 collection is inspired by her love of vintage fabrics, nostalgia, and her desire to increase environmental awareness. Bargeron’s design philosophy is “recycle, reduce, reuse,” highlighting design choices that do not contribute to mass production or global warming. Her collection, Patchwork and Posies, incorporates vibrant vintage fabric and bedding with modern design trends, merging Southern charm and natural elements with a “psychedelic twist.” The result is fun, fashionable clothing with distinctive personality.

 

 

 



Semifinalist: Amanda deLeon, Wilmington, NC

Amanda deLeon
www.amandadeleon.com

Designer Amanda deLeon found her calling at the age of 10, when she began making outfits for her dolls. The Wilmington, North Carolina, resident laughs, “Once I figured out how to stitch, staple, and tape, my Barbies marched to the beat of a different drum.” She went on to major in interior design and minor in architecture at Louisiana Tech University, which has been a major influence on her self-titled line. DeLeon’s pieces reflect her architectural background through their avante-garde design, structured lines, and construction, creating experimental garments for the woman who dares to be an individual. DeLeon describes her unique, sophisticated edge: “Art is all around us. I believe we should be able to wear it, not just look at it.”



Semifinalist: Shan Keith, AtlantA, GA

Shan Keith

Shan Keith is a self-taught designer who splits his time between Atlanta and St. Louis. Drawing inspiration from designers such as Sean John, Zac Posen, and Roberto Cavalli, Keith’s style is chic, urban, and flirty, focusing on unique, distinctive style that will pass the test of time. He admires lines that inspire individuality and that stay true to themselves in an industry dominated by trends. Keith’s love of fashion and design savvy seem to be family traits: both his mother and grandmother also designed and produced garments.

 



 

 

Semifinalist: Jonathan Nigel Moore, Raleigh, NC

J.N.M.

A graduate of Savannah College of Art and Design, Jonathan Nigel Moore draws inspiration from Gauguin paintings, such as Tahitian Women on the Beach and The Women with the Mango; the color palette of artist Frank Stella; and the inherent style of Tahitian women. He describes his spring 2009 collection as relaxed and nonchalant, embodying effortless beauty. The collection also emphasizes youthfulness and playfulness, incorporating intricate details and voluminous, eye-catching yet simple silhouettes. Of his line, J.N.M., he explains, “A woman knows when she has a J.N.M. piece that there isn’t anything quite like it out there.”

 







Ashley Reid
Clewis Reid Designer and Art Institute of Charleston Teacher
Designer Ashley Reid realized her love of fashion while traveling the world studying various cultures as an anthropology major at the University of North Carolina. After returning to the U.S., Reid studied fashion design at the Savannah College of Art and Design, earning her MFA in 2004. She went on to win the grand prize in a national fashion competition offered through GenArt. Her next destination was New York City, where she found success working with one of her favorite lines, Costello Tagliapietra, as the design duo’s first assistant. More recently, Reid relocated to Charleston, where she was selected as one of six finalists to show in Charleston magazine’s Charleston Fashion Week’s first Emerging Local Designer Competition in 2008. In addition to teaching part-time in the fashion and retail management department at the Art Institute of Charleston, Reid launched her sustainable clothing line in January 2009.

Ayoka Lucas
Charleston magazine Style Editor & Charleston magazine’s Charleston Fashion Week Creative Director
Ayoka Lucas’ career as an innovative stylist began more than a decade ago in Atlanta, where she styled a local nightlife columnist and other celebrities. After relocating to Charleston, she wrote a weekly column that combined fashion, pop culture, and local events for Charleston City Paper. Lucas then joined the Charleston magazine team as style editor, producing the magazine’s monthly Style File, quarterly fashion features, and ongoing style blog. She is also the creative visionary behind Charleston magazine’s Charleston Fashion Week, which has received national recognition and been named one of the Southeast Tourism Society’s Top 20 Events for March 2009. Lucas also serves as style editor for Charleston Home and Charleston Weddings magazines and as a contributing fashion correspondent on NBC News 2, ABC News 4’s Lowcountry Live, and 95SX-FM’s Two Girls and a Guy morning show.

Dana Campbell
Costume Designer
Award-winning costume designer Dana Campbell has worked in the entertainment industry for more than 20 years and has been designing exclusively since 2002. In addition to the Emmy earned for her work on ABC’s Dancing with the Stars, she has received acclaim from Variety for the authenticity of her work on the Hallmark Channel TV movie Blackbeard. Campbell’s television credits include the Emmy Award-winning series The Corner, All of Us, Def Comedy Jam, and HBO Comedy Special Cedric the Entertainer: Taking You Higher. Campbell also claims a lengthy list of high-profile film credits, including Bones (Pam Grier and Snoop Dogg), Janky Promoters (Ice Cube), The New Daughter (Kevin Costner), and Art of War: The Betrayal (Wesley Snipes). Most recently, Campbell completed production on Dear John, a film based on a Nicholas Sparks bestseller, with director Lasse Hallstrom. Born and raised in South Carolina, Campbell divides her time between Los Angeles and Charleston.

Mary Norton
Mary Norton Designer
Luxury handbag and shoe designer Mary Norton is known for her unique blend of whimsy and sophistication. The Charleston-based mother of two began making purses on her dining room table in 1998, a venture that quickly grew into Moo Roo, an international brand with an A-list celebrity following. The company was named among the fastest-growing urban businesses in the United States by Inc. magazine in 2005, and Norton relaunched the collection under her own name in 2006. The acclaimed Mary Norton line is now produced in Italy and boasts boutiques on two coasts: a flagship store on King Street and another on Melrose Place in Los Angeles. Norton is still the sole designer for her line, which won the prestigious Footwear News Launch of the Year Award in 2007.

Robert Siegel
Lacoste USA CEO, retired
As CEO for the last 6 years, Robert Siegel is widely credited with the revitalization of the preppy-chic As the CEO Lacoste USA for the last six years, Robert Siegel is widely credited with the revitalization of the preppy-chic brand. However, the Charleston resident has been making waves in the fashion industry for more than 40 years. Siegel began his highly successful career with Levi Strauss & Co in 1964, where he was named president of menswear before moving on to become the creator of the billion-dollar Dockers brand. He then became chairman and CEO of the Stride Rite Corporation in 1993, where he remained until joining Kurt Salmon Associates as managing director of branded products five years later. Siegel also served as director for Joe Boxer, McNaughton Apparel, and The Bon Ton Stores before contemplating retirement. In 2002 Siegel joined Lacoste USA, which flourished under his leadership, as did Oshkosh B’Gosh, where he serves as an independent director. Siegel retired in January 2009, and today serves as an active board member and consultant for Lacoste USA and Bono’s Edun clothing line, as well as working with his own company, Retail Apparel Group.

Celebrity Guest Judge Saturday Night: Mychael Knight
Mychael Knight Designer
German-born, Alabama-raised, and Atlanta-based designer Mychael Knight discovered his calling to the fashion industry while “watching Soul Train in his childhood home.” After graduating with a degree in apparel design and merchandising from Georgia Southern University, Mychael participated in Season Three of Bravo’s hit reality television competition Project Runway, where he won three design challenges and was referred to as the fan favorite by more than 10 million viewers. Knight’s designs have been worn by celebrities such as Jennifer Hudson, Ciara, Keri Hilson, Kim Porter, and Queen Latifah, and his work has been featured in various print publications, including Allure, Atlanta PEACH, Upscale, Ebony, YRB, Black Enterprise, and The New York Times. He recently introduced his signature unisex fragrance, MAJK, and is currently working on his premiere Mychael Knight collection.